77 changes to Phillip's site, and he made none of them himself

Phillip Ross is an award-winning wildlife photographer. He runs The Outback Experience, photography tours and camps out of Bengaluru. We rebuilt his site and we run it. This page shows his first six weeks: 77 requests, most done within the hour.

His message that added scientific names to 25 pages

He asked once and never opened a page. On WordPress, he would have opened 25 pages and edited each caption by hand.

Six weeks of asking

Every request he sent, by how many pages it changed. He kept going after launch.

  • Big jobs: many pages, new pages or developer work
  • Edits to one or two pages
10203040pages22 Sep26 Sep30 Sep4 Oct8 Oct12 Oct16 Oct20 Oct24 Oct28 Oct1 NovLive on his domainAwards added on every tour page, 38Gallery rework, 27Scientific names, 24
10203040pages22 Sep2 Oct12 Oct22 Oct1 NovLive on his domainAwards, 38 pages

How long he waited

We say most changes are live within the hour, and all within 48. His record: 48 of 77 inside the hour. The slowest took 31.6 hours, and it was the first: building his remaining tour pages.

The WordPress version

Same requests, done by hand. Set your own minutes per page edit.

Editing, page by page

25.6 hours

307 page edits, at the minutes you set

He still had to say what he wanted. He never had to open a page to do it.

Plus 7 jobs for a developer or a plugin

  • Tour filters: available or sold out
  • Photo carousels that start on a random photo
  • Swipe through photos on a phone
  • A floating call button
  • Tour statuses that expire on their own
  • A collapsible footer on phones
  • Required fields on booking forms

And 8 new pages built

  • His remaining tour and camp pages
  • A new BR Hills tour
  • A premium Kanha tour
  • One camp page split into two
  • A Bandipur kids camp made from a photo tour
  • Three kids camps brought back from his old site

How we counted: a change to the header, footer or sitewide style counts once, as it would in a WordPress theme. Only edits to a page's own content count once per page.

What we kept

His words, prices, tour names, colours and logo. Not one photograph generated or retouched.

BeforeThe Outback Experience homepage before the redesign: a light WordPress layout with a tiger photograph under the company name
AfterThe redesigned Outback Experience homepage: a near-black page with one of his wildlife photographs beside his own opening sentence

In his words

Phillip Ross, holding his camera

The new website has been a fascinating experience. I no longer have to worry about image formats and sizes, SEO, or speed optimisation, and I have so much more flexibility.

I’ve been especially happy with how easily the Inky Sites agents understood my old website and made changes with my existing setup in mind. And when I ask them to create a new event, they seamlessly put together the content and pull in relevant information and images from my old site.

Phillip Ross, Co-founder and Director, The Outback Experience

See it live at theoutbackexperience.in →

Inky the octopus holding a small web page

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